Perfecting the Elevator Speech

Sooner or later, everyone gets asked about their business by someone outside their industry. You need to be able to define your business in such a way that ANYbody can understand it — in about a minute. In those sixty seconds, you need to convey your core business strategy, your audience and what it needs, and your revenue model, all in the most basic terms possible. Here's how to do it.  (Full story...)

Andy Bourland, ClickZ Network, Friday, July 7, 2000

FEATURED MARKETING SITE

Webhelp.com is the Internet's first human-assisted search engine. Proudly displaying the motto: "Real answers from real people in real time," Webhelp.com is a revolutionary new service that adds the human touch to the complex, highly technical task of searching through the vast amount of information available on the Internet... (full story...)

F.A.Q.

There are always questions that arise in the course of studying marketing that are not covered in the textbook. Some students have been asking these questions through our Comments and Questions Area. Answers to these interesting topics can be found here.

— Check out new Internet Exercises.

Chapter 24

Read all about "Marketing and the Internet" - ways companies are using the internet to market their products and services.

Cases

Make the decisions that real marketing professionals face every day through regularly updated cases.

Latest Business News

Keep in touch with the The Globe and Mail®.

Internet Exercises

Explore the ways companies are marketing on the net.

Research Centre

Link up with resources on the web to aid you in preparing class projects.

Careers - Appendix A

Research your future through links to marketing career sites.

Instructor's Area

Connect to Instructor's Manual, downloadable PowerPoint slides, Solutions to Internet Exercises, and more, all password protected.

Adopting instructors should contact David Tonen at 1 800-668-0671 x464 to obtain a password to the Instructor's Pages.

Marketing Magazine

Stay tuned in to news and trends with Marketing Magazine

Featured Marketing Site

Every month, this page will contain an example of a company using the World Wide Web as a marketing tool.

PC Study

Advance your understanding of marketing by downloading this computerized study guide.

Self-Tests

Take Pride/Ferrell Marketing multiple choice self-tests and get immediate answers!

Site Leader

Hi, I'm Chris Harland Evans, the Site Leader for Houghton Mifflin's Marketing Web site, in support of Marketing: Canadian Edition, by Pride/Ferrell.

I hope that you find this site useful in your study of Marketing. I welcome your comments on the site's content; please e-mail me at chris@qrg.com.

Don't forget ...

Ask your bookstore for the study guide to accompany Marketing: Canadian Edition. (ISBN 0-17-616571-1)